Level
beginner
/ intermediate
A professional course in
AI direction, advertising,
and film production
Learn to think like a director, work like a production studio, and create visuals that look expensive, powerful, and cinematic.
Duration
about
2-2.5 months
We don't teach AI creators,
we teach AI directors
We show you how to build a scene, craft a story, set up the camera, hold a style, control light, bring a character to life, cut a solid edit, and take a video to a level you can show a brand, agency, or producer.
How much does an AI director earn, and who hires them?
AI director isn't a profession of the future. It's a profession that major brands are already spending millions of dollars on today, and demand for specialists is growing faster than the market can find them.
Junior
$2K+/moMaking short videos for Instagram, TikTok, and YouTube — for brands, shops, and experts. One clip takes 2–3 hours of work from home.
Middle
$4K+/moWorking full-time at a studio or agency. Creating ads for brands, clips for games and series. Managing a team of 2–5 people.
Top
$10K+/moLeading a company's entire AI direction. Developing the strategy for how all of a brand's advertising is created through AI. Managing a whole team of directors.
What you'll be able to do
after finishing the course
After the course, you'll be able to think like an AI director and run a full production process.
Who is this
course for?
For anyone who wants to do more than just use AI — and create next-generation cinematic video content with style, atmosphere, and a professional-production level of quality.
What you'll get
after the course
For anyone who wants to do more than just use AI — and create next-generation cinematic video content with style, atmosphere, and a professional-production level of quality.
A ready-made working system
Prompts, notes, presentations, AI tools, production pipeline, workflow, and the inner logic of professional AI production.
A catalog of the best neural networks
Instead of chaotic searching online — a curated set of tools for scripts, images, video, voice, sound, and editing...
Certificate of completion
After finishing the course you'll get your own certificate with a unique ID number.
The AI production workflow
From idea and script — to the final clip, sound, edit, and client presentation.
Monetization opportunities
A dedicated block on selling AI services, portfolio building, working with brands, and pitching clients.
A director's mindset
You'll stop making random generations and start controlling framing, composition, light, storytelling, and emotion.
Practice, not filler
You won't just watch lectures. You'll create cinematic content with your own hands.
A high-level portfolio
During the course you'll create 5-8 strong AI pieces for a showreel, demoreel, or commercial portfolio.
A system that turns
skills into income
After the course, you'll be able to think like an AI director and run a full production process.
- AI innovation and the future of the industry, the most striking AI cinematography cases
- How the process of creating cinematic AI works actually works
- Organizing your workspace and managing large volumes of data
- Libraries, resources, and inspiration for directors
- Analyzing strong work from film, advertising, and AI
- Creative techniques, brainstorming, and prompt engineering
- Developing concepts for ads, music videos, films, and series
- Building characters, dialogue, and storytelling
- Automating the scripting process with ChatGPT, Gemini, and AI assistants
- Scripts, storyboards, mood boards, and pitches for commercial projects
- Generating and editing AI images, Photoshop, and SREF styles
- Cinematic style, prompts, and cinematic AI style transfer
- Composition, light, color, focal length, and camera techniques
- Consistent characters and locations, inpaint, outpaint, and remix
- Upscaling and preparing frames for animation
- Txt-to-video, img-to-video, 3D-to-video, and video-to-video
- Kling, Veo 3, Higgsfield, and other video generation services
- Lip-sync, speech animation, and character consistency
- Combining real footage with AI scenes, upscale, remix, and extend
- Working in Freepik Space and preparing materials for finalization
- Adobe After Effects: keyframes, compositing, and VFX
- Unreal Engine: scenes, timeline, and final rendering
- Editing, pacing, rhythm, color grading, LUTs, and effects
- AI voice, AI SFX, soundtracks, and audio enhancement
- Integrating AI materials into a professional pipeline
- Copyright and legal aspects of AI content
- Building a portfolio, showreel, demoreel, and commercial reel
- How to pitch AI video to brands, producers, and agencies
- Strategies for earning from AI video
- Building a personal brand and positioning yourself as an AI director
Learn from someone who's
already doing this on a world-class level
After the course, you'll be able to think like an AI director and run a full production process.
Mykhailo Heina
A professional director, creative AI director, and co-founder of the international AI agency JemAds, founder of the Art Depo creative studio, co-founder of BannerBoo, lecturer, Google mentor, marketer, photographer, and videographer. Award winner in international competitions.
01
25+ years — of hands-on experience in design and advertising.
02
100,000+ — AI images and videos generated.
03
780+ — lectures and trainings on design, marketing, and artificial intelligence.
04
The first AI video — for Europe's largest video screen (the "Gulliver" mall).
Course tools
you'll master
A ready-made AI director's toolkit you'll work with: from generation to the final edit
AI Image Generation
Creating visuals, styles, SREF, characters, and consistent locations.
Creative Writing & Assistants
Scripts, dialogue, concepts, creative ideas, and AI assistants.
AI Video Generation
Generating video, animating frames, and creating cinematic scenes.
Production Ecosystem
A complete AI production cycle: 3D scenes, editing, music, content, and final project assembly.
Voice & Lipsync
Bringing characters to life, lip-sync, voices, atmosphere, and sound effects.
Motion Design & Production
Motion design, VFX, animation, and the final scene edit.
Design & Retouch
Preparation, retouching, compositing, and finalizing images.
Image Enhancement
Improving quality, expanding frames, and controlling the final result.
Why this matters
right now:
AI video is already changing advertising, film, SMM, music videos, presentations, promos, trailers, and series content.
While some are still arguing over "whether AI will replace production," others are already building portfolios, finding clients, launching projects, and claiming a new professional niche.
The value of knowledge
for building your
future
We're passing on all of JemAds studio's hands-on experience, so you can generate ideas and content that used to seem impossible. The course often pays for itself with your very first commercial orders.
Become an AI directorFull course
$555$750
2 months of intensive training and practice- Access to the private Jem Uni community
- Mentor reviews of your homework
- Shared Q&A sessions and case breakdowns
- Building your own commercial portfolio
- An official certificate of completion
- A chance to reach a new level of income
The best work
from our students
AI Cinematic is a course after which you shoot, edit, and score your own film using neural networks
Answers to your
questions
This course was created by people who genuinely work at the intersection of direction, advertising, design, and AI production — not theory, but real experience from real projects.
To start learning, pick the program you need from the catalog based on your goals, or message our support at @tehunibot — a manager will help you choose the right course and guide you through the next steps. After payment you get instant access to your personal Kwiga dashboard, where all course materials live. You can take the course however's convenient — from a phone, computer, or laptop. You'll also get access to private channels with useful materials, prompts, and the student community.
Lessons are available as video or text, and a single lesson runs from 15 minutes to 2 hours. You can watch videos sped up, e.g. at ×2, and on average about 2 hours a day of study is enough.
Yes, the program suits even complete beginners with no technical background. It's structured so anyone can easily follow along, regardless of age or prior experience.
Yes, every lesson comes with homework. It's best to do it right after watching the video lesson, to lock in the new knowledge in practice.
Yes, your certificate with a unique number is issued after completing all the course modules.
You get access to the course for 6 months from the moment it opens. That's more than enough time to comfortably go through all the lessons at your own pace and, if you want, rewatch the materials a few times to really absorb them.
Support is available daily through your personal Telegram bot or via @tehunibot for the entire period you have access to the course.
We track student results and pick the best ones to join the JemAds team. During the course, participants can complete test assignments for real clients, and successful candidates get real jobs or projects.
Take your spot
before most people do
# Want video that looks expensive
# Want to work with top brands
# Want to set the bar
